AccuWeather.com® Selected as Mobileplay’s Wireless Web Weather Provider

PRLog (Press Release) - Dec 21, 2006 -
AccuWeather.com® Selected as Mobileplay’s
Wireless Web Weather Provider

STATE COLLEGE, PA, December 20, 2006—AccuWeather.com today announced a content partnership making it the Web weather provider for Mobileplay, a pioneer in ad-supported mobile content delivery. Through this relationship, AccuWeather.com will become the weather provider on Mobileplay’s ad-supported wireless Web portal and Mobileplay customers will gain simple access to a superior range of wireless weather information.

“AccuWeather.com is an established leader in wireless weather. Our work and the strength of our partnerships have helped to make our weather data among the most attractive forms of content on the wireless web,” said Jim Candor, SVP of New Media for AccuWeather, Inc. “We are happy to work with innovators such as Mobileplay to keep pushing the boundaries of timely and relevant wireless content and bringing better service to mobile data users.”

Mobileplay delivers on-demand content free to wireless users, formatted for easy viewing and navigation on the small, mobile screen. The company’s content delivery platform also offers innovative ways for major brand advertisers to reach customers through their mobile devices, and provides major media companies with a proprietary advertising network for generating revenue when delivering content to wireless devices.

AccuWeather.com’s mobile web site brings customers the most accurate and up-to-date wireless weather information. Features include current conditions for thousands of locations, detailed daily and hourly forecasts, weather maps, health indexes, and the AccuWeather.com Storm Center with severe weather warnings. Additionally, the site offers radar and satellite images that can scan, animate, and zoom in more closely than any other resource available to mobile users.

About Mobileplay, Inc.
Mobileplay is a pioneering advertising-supported network for mobile content delivery. Its fast-growing, wide-ranging network includes news, games, applications, Web content and location-based services for PDAs, smartphones, BlackBerries and Java-enabled phones. Founded in 2005 and headquartered in San Francisco, Mobileplay delivers a turnkey, end-to-end advertising-based solution to enable large media companies and individual members of the mobile device developer community to generate revenue from content. The solution includes targeted delivery, tracking and reporting of ads, whether the end user is connected wirelessly or not. Partners include AccuWeather.com, BusinessWeek Online, Fodor’s, Gawker Media, newsweek.com, Salon.com, slate.com, The Onion, The Sporting News.com, USA TODAY, U.S. News and World Report, washingtonpost.com, weather.com, Wired.com, advertisers such as Acura, Cisco, Microsoft and Volvo Cars of North America, as well as mobile game and application developers.

About AccuWeather, Inc.
AccuWeather, The World’s Weather Authority®, presents accurate, localized forecasts and severe weather bulletins via the Internet, mobile devices and IPTV, through the airwaves, and in print to over 106 million Americans each day. AccuWeather delivers a portfolio of customized products and services to media, business, government, and institutions, and informs millions of visitors worldwide through the free AccuWeather.com website. AccuWeather also provides content onto more than 20,000 third-party Internet sites, including CNN Interactive, ABC’s owned and operated stations, The Washington Post, and The New York Times. Visit www.accuweather.com for more information.