On November, 28 the 4th International Summit of Brand Leaders in Moscow (Russia) came to its end. On the last day of the Summit which took place in Marriott Grand Hotel the leaders of the most famous Russian companies gave a speech on branding: David Yakobshvili (Wimm-Bill-Dann Company), Andrey Berejnoy (Ralf Ringer Company), Aleksandr Davankov (Faberlic Company), Irina Eldarhanova (Konfael Company). A special interest was sparked by the discussions of the directors and owners of the advertising agencies: Jean-Luc Viard-Gaudin (Identica), Aleksandr Filurin (Melehov and Filurin), Gene Zarkin (Zarkin and Partners).
The results of the Summit have showed how important are the correctly developed branding strategies, innovations, effective management and attentive, honest attitude to the consumers. Russia’s future joining the WTO will undoubtedly increase the level of competition for all national brands, that’s why the drastic changes in this sphere need to happen as soon as possible.
