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Follow on Google News | Viral Change To Inject Sustainable Solutions Into Organizations WorldwideViral Change – the new book by Dr Leandro Herrero – will show professionals at all levels in any organization the alternative to slow, painful and unsuccessful management of change in organizations.
By: Ellen Muyzers - Meetingminds Publishing The book also makes quick work of the old-fashioned organizational concept that changes are initiated at the top and percolate through the management system (the book calls this ‘the plumbing system’). In most cases what people witness in this way of change management is a slow, painful and unsuccessful process, generating a great deal of cynicism, making future waves of change even more difficult. ‘Viral Change’ provides a completely different framework that is based on recent ‘discoveries’ The book is written (and will be revealing) for all leaders in any organization, – both business and non-profit - and for supporting and business partner functions such as HR, organizational development or change management agents. It brings the language and methods of a socio-behavioural approach developed by the author, poured into a comprehensible, practical and actionable framework called ‘Viral Change’. Since change is constantly present in any organization, the book is a companion for all managers and leaders in day-to-day organizational life and not just for those directly embarked upon initiatives labelled ‘change management’. It will appeal to any reader who is interested in how organizations are rapidly evolving today and how understanding internal social networks is changing the way we should lead and manage. ‘Viral Change’ is simply THE ultimate and unique handbook on how to create sustainable change in organizations. Leandro Herrero was a practicing psychiatrist for many years before holding senior leadership positions in top league business organizations. He currently leads The Chalfont Project Ltd: an international consulting group of organizational architects. Leandro Herrero has personally led multiple organizational and cultural changes by applying the Viral Change way, the socio-behavioural approach described in this book. His previous books include The Leader with Seven Faces, also published by Meetingminds. ‘Viral Change’ (ISBN 1-905776-01- Website: www.meetingminds.com End
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