In the growing pay per call space, Integrated Direct and Integrated Interactive provide pay per call lead generation services – mostly to the financial sectors, including mortgage and debt elimination clients. CEO, Chris Consorte, says “Charging clients for results is something that’s inevitable in the entire advertising industry. We’re seeing this as clients with the largest budgets are beginning to favor direct response marketing – and results -- over traditional branding efforts.”
The November 16th Webinar will cover the basics, such as how pay per call works, down to what media and offers to use to drive the most calls. “Our pay per call system works off an integrated media plan consisting of TV, Radio, Print, Direct Mail and the Internet. Our mortgage clients get a steady stream of inbound calls because we’re spreading ourselves throughout the various media.” Consorte said.
Consorte explained, “Our first pay per call webinar was a huge success – and we had to cut off the number of attendees. The demand is there and the industry is expanding. Pay Per Call will be a multi-billion industry in no time. The demand for high-quality inbound prospect calls will never fizzle – and we’re developing our systems to be a major provider to various industries by late 2007. To do that, you must educate your audience on an ongoing basis.”
For more information or to register for the November 16th Webinar, visit http://integrateddirect.com/
