SMALL businesses should harness the power of the media to become strong brands.
That's the advice of public relations firm Publicity Heaven.
It believes so strongly in the power of the media, it has launched a free competition for one UK business to win £1,000 of help to get stories into newspapers, magazines and websites.
The firm's Martin Butler said: "Appearing in a story in the media can give you a huge amount of credibility. That’s because your message is being delivered by journalists that the readers trust.”
“Working with our clients we’ve spotted that the more a business appears in the media, the more their name gets known. And that’s good news when their customer is ready to buy their product – as they’re more likely to choose them over their competitors”
Businesses can enter the free competition at http://www.publicityheaven.com.
One UK firm will win a package of PR services worth £1,000, including four press releases written and distributed for them.
Martin added: "The most powerful thing any business can do is both advertise in their target media, and send them press releases with story suggestions. It’s the perfect marketing mix”.
ENDS
NOTES TO EDITORS
• For any further information or quotes, Martin Butler is available for interview
• Please email martin@publicityheaven.com or call 07902 247877
• Find out more at http://www.publicityheaven.com
