Oakland, CA, (November 7, 2006) — Formerly located on Telegraph Avenue, A La Folie is pleased to announce the opening of their new location at 1816 Fourth Street in Berkeley, California.
In celebration of new beginnings, owner Nafissa Tayebi secured yet another Bay Area exclusive for lingerie-enthusiasts—
Other new offerings include all-time favorites from Europe to New York such as Spoylt, Gossard, Prima Donna, Christine Vancouver, Dana and many more! With so many fresh additions; everyone is guaranteed to find their perfect ‘yummy’ ensemble at A La Folie.
Also be prepared to indulge on timeless jewelry by Jamie Joseph
(www.JamieJoseph.com)
A La Folie is set to heat things up at charming Fourth Street; a popular shopping district in the East Bay flocked by big name brands such as Anthropologie, Kiehl’s, MAC and Flight 001. Other popular retailers include independent designers such as Erica Tanov, Margaret O’Leary and Lilith.
“Fourth Street is like Union Street in San Francisco,” said Nafissa, “except the weather is so much nicer. If there’s a perfect street for romance or to shop, dine and relax with family and friends—this is IT.”
A La Folie’s new address is 1816 Fourth Street, Berkeley, CA 94710.
New store number is 510-845-1616. Website remains the same www.visitalafolie.com. Store hours are Monday to Saturday 10am-6pm, Sunday 10am-5pm.
How does the new space look? Owner Nafissa Tayebi teases, “Think custom fixtures, custom hangers, intimate design details on A La Folie’s signature chocolate walls …it’s divine!”
A La Folie is the ideal inspiration for lingerie shopping and has existed strictly through word of mouth. The salon primarily focus on high-end European brands such Nina Ricci, Millesia, Kenzo, Christian Lacroix, Princesse Tam Tam, Simone Perele, I.D Sarrieri, Ravage, Barbara, Leigh Bantivoglio, Wendy Glez, Salomay, Cotton Club and Huit Lingerie
