Seasoned Veterans Restore Sanity to Home Valuation Tools

PRLog (Press Release) - Nov 07, 2006 -
SARASOTA, FL- November 6, 2006. Visient, a premier business-to-business (B2B) supplier of data services and information technology products for Brokers and Multiple Listing Services (MLS’s), announced today that Your Home Valuation™ is now available in major metropolitan markets such as Chicago, Denver, Minneapolis, Phoenix, Sarasota, and Tampa. Your Home Valuation™ arms Brokers with a premier home pricing tool designed to accelerate lead generation while offering consumers an accurate web-based home value.

Visient is partnering with IntelliReal, a real estate intelligence and valuation solutions company (www.intellireal.com), to deliver a product that differs significantly from the plethora of existing valuation tools in several key ways; Your Home Valuation™ takes advantage of both public record data and MLS data to provide more accurate values and Your Home Valuation™ specifically benefits the Broker by providing a Broker branded product which captures interested consumer leads.

Your Home Valuation™ integrates seamlessly with existing Broker websites, offering recent home values and basic property information simply by entering a property address. More detailed information, including trended and assessed values as well as detailed comparable information, is provided upon consumer registration. Once registered, the consumer receives an automated, Broker-branded Comparable Market Analysis (CMA) report directly from the agent or brokerage.

According to Mr. Luntz, “Your Home Valuation™ utilizes a number of technologies to provide a valuable consumer service. In fact, it might be the only consumer accessible home valuation tool offering this depth and breadth of ease-of-use, mapping, on-screen comparables and market price trending. Yet, first and foremost,” added Luntz, “it was designed and built from the ground up exclusively to serve as a branded lead generation product for the real estate Broker.”

With Your Home Valuation™, Brokers offer the home pricing tool directly to the consumer and capture those leads accordingly. The product is also offered to forward-thinking MLSs that wish to endorse the product in order to benefit their Broker members. With the vast reach of the Internet, the power of such tools has now been put directly in the hands of consumers and until now, delivered primarily through third-party companies.

Visient’s strategy is designed to change this by supplying Your Home Valuation™ directly to the Brokers (who facilitate the buying and selling of homes on behalf of the consumer) and the MLSs (the Multiple Listing Services, which traditionally supply the information representing the current real estate marketplace). But rather than dangling a home valuation in front of the consumer and potentially sifting leads away from real estate agents, Visient equips the brokerage or MLS with their own branded valuation tool. The net result is that the professional real estate agent has yet another means with which to provide high quality services to the consumer.

“Ultimately the Broker is the true master of lead generation,” says Scott Waggoner, Sr. Vice President of Sales and Strategic Initiatives, “It’s about time somebody created a branded home pricing tool for the consumer that allows the Broker to generate leads without interaction and interference from any other third-party vendors.”

“At a time when consumer-direct, Web-based property valuation tools are gaining in popularity, industry insiders are now demanding greater accuracy and accountability,” said Mr. Luntz. “For example, merely a year after coming online, a popular consumer valuation site is now under fire by a coalition of community groups who have filed a complaint with the FTC citing inaccurate representation of property values. Visient’s Your Home Valuation™ product gives consumers, and more importantly Brokers, a clearly better choice,” he concluded.

About Visient
Visient is a privately-held Florida Corporation, engaged in the business of providing enterprise technology solutions to the real estate, mortgage, and insurance industries. With its “Broker-Centric” business model, Visient sells products and services that financially benefit real estate brokerages nationwide. The company has been organized through the acquisition of the intellectual property assets of two Florida based companies- Technology Wranglers, Inc. and Integreity Solutions, Inc. Product and services offerings can be viewed at the company's primary website at http://www.visient.com.