The new Sedu Xti Ultrasilent hair dryer and the Sedu Xti Ultrapower hair dryer both feature Xtreme Tourmaline Ion technology – great for at home users and salon professionals alike. With a new approach to blow-drying, the innovative Sedu Xti line promises to dry hair up to 2 times faster than a conventional dryer, resulting in extra volume, silkiness, and shine. Sparing the hair cuticle from excessive heat exposure, both hair dryers are gentle enough to use every day.
“The foundation of any great hairstyle is always the haircut,” explains Richard BenBassett, Vice President of American Beauty Supply. “But after the cut, it’s your hair dryer that prolongs that fresh-from-the-
The Sedu Xti Ultrasilent features a powerful, yet quiet DC motor, and is very lightweight - perfect for everyday home use. The Sedu Xti Ultrapower features an AC motor that delivers a more powerful airflow and longer motor life. Both the Xti Ultrasilent and Xti Ultrapower models contain tourmaline, proven to generate more negative ions that counteract frizz and promote shiny, healthy hair. Each Xti model is equipped with a removable filter, a durable stress relief swivel cord, an ALCI safety plug, and comes with two concentrator attachments. These hair dryers will be sold online exclusively at Folica.com, and in select partner salons nationwide.
The Sedu brand was created on the principle that beauty and science are seamlessly blended. Sedu products are manufactured to the highest quality standards, and are considered by many to be the most technologically advanced beauty products available. Now there are two more products to choose from, just in time for the Holidays.
About American Beauty Supply
Since its founding, American Beauty Supply has positioned itself as a manufacturer of salon quality personal care products. Creating top-of-the-line tools of the trade that are within reach of both consumers and professional Stylists, without comprising quality, is their proudest accomplishment.
