Santa Barbara, Calif., (PRLOG) Nov 4, 2006 – AMH Wholesale Travel, a company specializing in showing travelers how to vacation at wholesale prices, now offers vacations with marketing strategies tailored for businesses to use as incentive programs to increase their profits.,
“Today’s marketplace is highly competitive, so business owners must use effective strategies for their product or service to stand out amongst their competitors,”
“It’s imperative to distinctively separate your business from the competition,”
An employer also has the challenge of maintaining a loyal and productive staff. According to the Public Agenda forum, fewer than one in four American workers is working at full potential and half of all workers do no more than what is directly asked of them.
The bottom line is that loyal customers and productive employees are the backbone of a successful business, but how to address both of these issues with a strategy that is both easy and effective?
“Our vacation membership packages meet these two challenging aspects of business head-on. For a low cost, one time membership fee, a business owner can use the vacations and travel discounts in a myriad of ways: both for personal travel and for the business. It is a effective, affordable solution and the possibilities for creative promotions are endless and fun both for business owner, as well as the employees and clients.”
Incentive programs can be used in many ways; the following campaigns are just a few examples of what some successful companies across North America are doing.
Sales Incentives - To increase sales
In a May 1998 Promo Magazine special report, it was noted that LifeUSA attracted new agents and sent sales soaring by abandoning its annual cash incentive program for a more inclusive campaign that gave out merchandise and travel. By the program's conclusion, policy enrollments exceeded LifeUSA's initial goal by 700%. (Copyright IMA)
Employee Incentives - To motivate, retain and reward loyal and efficient employees
A small retail store in Maryland, Target Appliance, used travel incentives. "We introduced our first travel incentive for sales employees five years ago," says President Daryl Gamerman, "and since then we've only lost staff due to retirement. I don't ever have a problem with our sales people not working hard or volunteering for extra work, because they know it will help qualify them for a great trip.
Customer Loyalty Incentives - To build customer loyalty and trust
The Frequent Builders Program at Garco Building Systems offered travel awards to individuals. Since launching the program five years ago, Garco has experienced a 15 to 25% growth rate, compared to an industry standard of 2-3%. In 2000, the company grew a robust 37%.
Referral Incentives - To develop contacts or promote referrals
'Refer three new customers to our Tanning Salon and we will give you a free cruise to the Bahamas or Mexico' is one example of the many ways to use incentives to get the referrals every company needs.
Businesses that have used vacation travel incentives in their marketing and promotions have seen at least 30% increase in their sales on both sides of the buy and sell cycle. Companies of all sizes and virtually any type of retail, wholesale, manufacturing, internet, service, distributor or direct sales business will benefit tremendously from incentive travel programs.
About AMH Wholesale Travel
AMH Wholesale Travel is a leader in travel membership packages, showing clients how to travel at wholesale prices. Drawing from over 15 years experience of worldwide travel, the company’s products and services are tailored to meet the needs of clients who travel domestically and abroad. AMH Wholesale Travel specializes in marketing strategies for businesses and non-profits using cost-effective travel incentives.
For more information on the company and its’ products, please visit AMH Wholesale Travel websites. For travelers: http://www.AMHWholesaleTravel.com and for businesses: http://www.AMHWholesaleTravel.biz.
