OCTOBER 15, 2006, CALGARY, ALBERTA: A new company named HARDCORE HAIR has launched their Extreme Moisture Shampoo and Conditioner which is herbicide, pesticide and fertilizer free and contained in a recyclable bottle. Plus, a percentage from every sale goes towards the M.S. Society and this product is endorsed by the M.S. Society of Calgary. This is a Canadian product which contains organic and moisturizing botanicals and is scented with essential oils. It is a shampoo for everyone – from people with normal hair to those with sensitive scalps, dry and color-treated hair.
The company founder, Sherry Carson, became a hairdresser at 16 and bought her first salon at age 26, got married and had her first of two children. Sherry had dreams and aspirations which were shattered at age thirty, when she received her diagnosis of Multiple Sclerosis, a disease of the central nervous system. This disease is usually diagnosed between the ages of 15 to 40 years, and children as young as 2, have been diagnosed. Sherry knew it was only a matter of time before she would not be able to work doing hair. So, instead of M.S. becoming her problem she decided to make it her solution. She thought why can’t she get people to Shampoo for M.S.? In a time when people are getting back to their roots of helping one another, Sherry thought what better way to give back by simply shampooing your hair! She said she is Hardcore about finding a cure for M.S. Her goal is to raise awareness of, and educate the public about Multiple Sclerosis. She wants to be part of the solution to finding a cure to this disabling disease, which affects over 3,000 Calgarians, by raising funds through the sales of an excellent hair care line which is environmentally friendly.
To date, Hardcore Hair products are found at the following locations in Calgary – Eccentric Hair Salon and Spas, Artistic Images Hair Studio, Truly Yours Hair Design, Zuhair and at Struktur Hair Studio. You can also purchase from their website.
FOR FURTHER INFORMATION
CONTACT
Sherry Carson
Hardcore Hair
(403) 471-2914 (cell)
E-mail: scarson@hardcorehair.com
Website: www.hardcorehair.com
