HADLEY, MA: What common thread links the recent battering Ford Motor Company took in the market, the 24-year sentence handed to Enron CEO Jeffrey Skilling, and the drubbing the GOP is expected to get in next week's mid-term election?
According to blogger, activist, and ethics author Shel Horowitz, what unites these disparate stories is one trend: "The American people are totally sick of being lied to, manipulated, and stepped on by powerful interests who care only about a narrow agenda of partisanship and greed. To say it another way, the real issue in the psyche of America right now is ethics."
He also claims that Jimmy Carter and Ronald Reagan have been our last ethical presidents.
His full post can be seen at http://www.principledprofit.com/
Horowitz, 49, of Hadley, Massachusetts, is the award-winning author of Principled Profit: Marketing That Puts People First and the founder of the international Business Ethics Pledge movement, http://www.business-
A blogger since 2004 and a marketing consultant since 1977, Horowitz's blog frequently examines the intersection of business, politics, ethics, and marketing.
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