Palm Desert, CA (PRLOG) Whitman Strategic announces the release of “Advertising Magic! The 50 World’s Greatest Advertising Secrets”, a 32-page guide and promotional tool that cracks the persuasion code that New York’s powerful Madison Avenue agencies have used for decades to influence and motivate consumers to spend money.
“Most businesspeople -- no matter what their industry -- are as meek as mice in their ads, brochures, sales letters, emails and web sites,” says Drew Eric Whitman (www.AdSurgeon.com)
By contrast, top-agency pros know that ads in full color get up 45% greater readership. They also know that: 1) 60% of people will read only their headline... 2) Reverse print (white letters on a black background) decreases readership by up to 50%... 3) The most attention-getting photos are those of children and babies... 4) Men are more drawn to photos of other men, and women to other women, due to the psychological theory of “identification”
“There are dozens of these tested and proven findings,” says Whitman, “and the people who need to know them the most -- owners and managers of small and medium-sized businesses -- don’t even know they exist.”
That’s why Whitman published “Advertising Magic! -- as a way for businesses to share these tactics with their prospects and clients in a powerful, pocket-sized promotional guide. Much like a seminar, it offers greater business value than traditional imprinted ad specialties like imprinted sports bottles, key rings, and t-shirts -- all fine products for name promotion alone -- because it teaches businesses how to make money... their #1 objective.
Along with the standard name and logo imprint on the front cover, the entire back cover is customized with the sponsor’s full-page ad. According to Whitman, this is another feature that highlights the sales limitations of many traditional advertising specialties.
“Most promotional products have only a tiny space for the sponsor’s name and phone number,” Whitman explained. “While they’re fine for getting your company name out there, they have little power to actually sell your products. By contrast, the full-page back-cover ad means that “Advertising Magic!” not only creates instant goodwill as a gift and giveaway, but also doubles as an effective sales tool that can actually make money for the sponsor.”
And by the way, ads placed on the back covers of publications are seen and recalled 22% more frequently than the ads inside.
For more information, visit: www.WorldsGreatestSecrets.com/
About Drew Eric Whitman
Drew Eric Whitman has created powerfully effective advertising for small retail shops, to giant, Fortune 500(R) corporations, including Day-Timers, Texaco, Veterans of Foreign Wars, American Automobile Association, Amoco, many others. He’s the author of, “How to Create Power-Packed Ads, Brochures & Sales Letters that Make Money NOW!”
