London Music Group was founded in the late eighties in Australia by Simon Mills. A pair of rock musicians with a flair for creative thinking and trouble.
When asked to join a breakfast radio program called Friday Live, Wazza and Millsie soon became a comedy song writing success on air and before long Friday Live was outselling everything else on air. Business owners started to call up and ask the pair to write songs to advertise their businesses and London Music Group was born.
London Music Group now operates in Australia, New Zealand and North America with clients in at least 7 countries.
Public speaking at broadcast conferences and advertising client events have seen Wazza and Millsie grow rapidly in demand as presenters and the current presentation format, The Creative Genius Symposium, is booking out months in advance in all 3 countries.
What is it about jingles that continually keep the listener engaged? The more scientific explanation of a jingle is a musical communication device. Jingles are more than little catchy songs; they are psychological devices that communicate information. A well written jingle does 3 things; it communicates a message, leaves the listener with a key to remember the message (the melody) and it adds image and personality to the business or product. We know that jingles are up to 400 times more memorable because we have had plenty of time to test them. In fact the first jingle was written in about 1926 for the Wheaties Company. It turned Wheaties around and it established jingles as advertising weapons of profound impact and effectiveness. Since then millions of businesses and products have become house hold names due to jingles.
