DigitalMailer and AdeptMedia Team to Advance Online One-to-One Marketing
New partnership provides multi-channel opportunity to deliver individually targeted offers
Huntsville, AL Oct. 10, 2006 – AdeptMedia™ Corporation, a provider of innovative marketing solutions and DigitalMailer Inc., a digital communications company (Herndon, VA), today announced that they have entered into a partnership agreement which extends joint business development and software integration efforts between the two companies’ software products and services. DigitalMailer’
Opt-in or permission email marketing has become a widely accepted method of promotion, but is still limited by its segmented, generalized approach. By combining DigitalMailer’
“Combining the power of a successful channel, such as email marketing with transactional channels such as eStatements, then adding AdeptMedia’s one-to-one marketing technology that intelligently targets individuals with distinct offers and brings this capability together with click-to-close is an exciting next step. It greatly advances ease of purchasing that organizations can now offer to their end customer or member,” said Kathy Bazemore, AdeptMedia Executive Vice President. “We’re excited to partner with industry leader, DigitalMailer, and join our technologies to take channels, like transactional-
“Every marketer that we talk to is looking to improve the effectiveness and ROI of online marketing methods,” said Greg Crandell, DigitalMailer Vice President, Business Development. “Adding a promotional component to permission-based marketing bring e-marketers an immediate opportunity to close new business.”
Both DigitalMailer and AdeptMedia currently serve leading financial institutions and the alliance will allow both companies to drive new growth opportunities. DigitalMailer clients now have the ability to provide general marketing offers online, adding DeepTarget presents an opportunity to shift their e-Marketing to a new, more targeted and personalized level. AdeptMedia clients currently deliver targeted offers via their websites and online banking applications but, working with DigitalMailer, clients can now appeal directly to customers and members, on a one-to-one basis, via email and eStatements.
Retailers, manufacturers or distributors, add other companies, can also use DigitalMailer and AdeptMedia technology to apply targeted offers that have been created from internal data about their customers through eCommerce sales and marketing channels such as partner platforms, customer ordering platforms, and on-line bill payment platforms.
For more information on the DigitalMailer and AdeptMedia partnership, call Digital Mailer (866) 994-4900 ext. 106, or visit www.digitalmailer.com or AdeptMedia at (888)512-1099 or visit www.adeptmedia.com.
About DigitalMailer, Inc.
DigitalMailer, Inc. provides digital communication products such as eStatements and e-LERT, a preference-based email notification system; eCHECK, and eSurvey. Together, DigitalMailer’
About AdeptMedia Corporation
AdeptMedia Corporation is a software technology company rapidly redefining targeted marketing for financial institutions. Through the use of MarketEasy and DeepTarget online and color print marketing technologies, AdeptMedia is able to provide comprehensive messaging solutions for any-sized financial business. With anticipated significant growth in both the online advertising and financial services industries, AdeptMedia is uniquely positioned for sustained success. For more information, contact Kathy Bazemore at (888) 512-1099, or visit www.adeptmedia.com
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