Cyril Stern Joins Ciao as Director of Panels
Munich, Germany, October 5, 2006 – Greenfield Online, Inc. (Nasdaq: SRVY), a leading provider of Internet-survey solutions worldwide, today announced that its Ciao Internet survey solutions business has strengthened its management team with the promotion of several key sales and marketing executives within its European organization. In addition, the company has hired a new Director of Panels. These promotions and the new hire, strengthen the company’s position with experienced and energized sales and marketing leadership in key European markets.
In recognition of each of their successes and experience, the company has promoted the following managers in order to establish the strongest sales and marketing leadership possible in key European markets:
• Richard Thornton is promoted to VP Client Development for the UK & Ireland, Australia and
Southern Europe, including France.
• Bernd Hacker is promoted to VP Client Development for Germany, Austria, Switzerland, the
Benelux and the Nordics countries.
• Christophe Deguignet will become Director Client Development for Southern Europe (France,
Italy and Spain).
• Tom Meyritz has been named to the position of Head of New Channel Development for
Europe.
• Emmanuel Bertrand is promoted to Senior Marketing Director, Ciao Internet Survey Solutions.
In September, Cyril Stern joined Ciao as Director of Panels, based in Paris. An experienced online
panel researcher and entrepreneur with a marketing research background, Stern joined Ciao from
PTV Online, the Internet company he successfully founded and sold. Stern began his career as a
consultant for GfK Marketing Services in Paris. Working with the global panel team, Stern will
continue to develop and implement the company’s strategy to improve the quality and reach of its
panels worldwide and develop innovative ideas for recruiting survey respondents.
In addition, Ciao has established the new position of Director of Global Pricing Strategy to bring
greater focus on this critical element of the business. Leslie Abell, previously a Ciao Client
Development Director, is taking on this role effective immediately. Abell will work with both the Ciao and Greenfield Online teams and establish a global pricing model. Abell brings deep knowledge of the company’s clients, markets and services to this new position.
“I believe the responsibility for Ciao’s future development and success in Europe is shared by a
dedicated and experienced group of managers,” stated Nicolas Metzke, Managing Director, Ciao
GmbH. “This group of individuals combines the right mix of experience, smart thinking and
determination to make Ciao the most successful and best company to work for in the Internet survey solutions business in Europe today.”
“Earlier this year, Ciao completed a successful rebuilding of its project delivery organization,”
www.ciao-de.com
About Greenfield Online / Ciao
Greenfield Online, headquartered in Wilton, CT, is a leading independent provider of Internet survey solutions to the global marketing research industry. The company operates in Europe through its Ciao GmbH subsidiary. The company has built and actively manages one of the world's largest communities of online panels, a proprietary Real-Time Sampling capability, comparison shopping members and affiliates. This global respondent community, when coupled with Six Sigma quality control processes and robust survey technology, allows Greenfield Online to supply its clients with diverse, demographically representative survey research data. For more information visit http://www.Greenfield.com or http://www.ciao-
Ciao Media Contact
Emmanuel Bertrand
Senior Director of Marketing, Europe
Ciao GmbH
Phone: +33-1-58-88-
Emmanuel.berbrand@
North American Company Contact:
Cynthia Brockhoff
Vice President – Investor Relations
Greenfield Online
Ph: (203)-846-5772
Cbrockhoff@Greenfield.com
