The McCallum Theatre has chosen Van Vechten Creative, an award-winning graphic, multimedia and strategic marketing firm, to re-design its website. Slated for launch in early Spring 2007, the new site will incorporate the latest web technology and serve as a marketing tool for McCallum Theatre.
Widely recognized as one of America's most beautiful and prestigious theatres, the McCallum Theatre is located in Palm Desert, California, and features some of the best artists in film, Broadway shows, popular music, classical ballet and symphony orchestras. The venue attracts more than 150,000 theatergoers annually, with an average attendance rate of 86 percent, versus a national average of 60 percent.
McCallum Theatre recently ranked 15th in the nation for the most tickets sold in the first quarter of 2006, according to Pollstar magazine’s “World Top 50 Venue-Theaters”
In collaboration with the McCallum Theater staff, the Van Vechten Creative team is looking forward to implementing a creative web solution that addresses the new ticketing trend. “We are really looking forward to this project,” said Charlie Van Vechten, president of Van Vechten Creative. “McCallum Theatre is very well respected and we are honored that they selected us to help redesign their website and help rebrand their organization during their 20th anniversary year.”
Located in Mission Valley, Van Vechten Creative offers services in graphic design, web design, and strategic branding and marketing. From logo to website, VVC develops targeted, high impact and well-executed advertising tools for local, national and international clients. Their integrated “in-house”
