Despite The New Set Of Challenges That Are Faced One Thing Remains True - 'Brand Is King'

PRLog (Press Release) – Oct 06, 2006 – As manufacturers, brands and retailers cross traditional roles and responsibilities, it has become increasingly difficult to distinguish between the maker and the seller. However, despite the new set of challenges that the industry faces, one thing remains true - 'brand is king'.

Following the success of the 2002 edition, this exclusive Global branding report: 2005 edition provides a completely fresh look at the branding industry, and includes sections covering key branding issues, consumer trends, success factors, impact of new products and line extensions, managing a top brand, branding 'how-to', retailers, fashion trends and luxury.

The Global branding report: 2005 edition also contains a section that profiles 12 leading companies: Zara, Guess?, GAP, Liz Claiborne, Polo Ralph Lauren, Coach, Oscar de la Renta, Michael Kors, Brooks Brothers, Nike, Calvin Klein, Woolrich, VF Corporation and Sara Lee.

Many leading apparel industry executives and influential Wall Street analysts participated in this research, making it an invaluable resource for anyone involved in branding and its associated industries.

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