While the day-to-day life of an apparel executive remains unpredictable, there are several overriding trends that you can be certain will impact your world on a large scale. This briefing highlights seven industry-wide factors that are likely to change the way apparel does business over the course of the next few years, and which also gives you some strategies for jumping on the bandwagon while the opportunities still exist.
Table of Contents :
Introduction
Savvy consumers shop better, smarter
Discount retailing: The proliferation will continue among brands, designers and retailers
Smart retailers and brands give consumers more options, more often
The plus-size market keeps growing
Line extensions are brand life support
Technology will divide apparel players into winners and losers
Consumers love luxury at all costs
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