25 September 2006, Poprad, London: RTI, Radio Tatras International, the leading pan-European English/Slovak radio station, is proud to announce the commencement of a major campaign for the UK’s Skillstrain IT Training company.
Following an initial trial campaign for Skillstrain, RTI can now confirm that Skillstrain has booked over 40 HOURS of advertising, split between the BSKyB/satellite and FM in Slovakia, running through to Christmas 2006.
Eric Wiltsher, Director RTI, said: “ We are very pleased that the initial trial campaign for Skillstrain achieved the high standards set by them.
“RTI was also really excited to be asked to contribute to the production of a commercial, and campaign, that runs on Radio as well as the Internet and TV.”
Mike Head, Marketing Manager, Skillstrain added, “Eric and I have been discussing RTI for some time, but once RTI launched on BSkyB the opportunities for us increased dramatically.
“We already have solid evidence of the value of BSkyB (satellite) and in particular the ever growing radio audience – equally the impact RTI is making before it starts its up/coming marketing campaign.
“Eric also demonstrated that a major attraction for the listeners in Slovakia was that of the English programmes. Therefore, we extended our investment into the FM outlets of RTI as well and we will be monitoring the results from Slovakia with great interest ahead of any further investments in that region”.
The Skillstrain campaign can be heard during selected hours of the day on Sky Digital 0195, on selected hours on 94.2 and 94.8FM as well the introduction to the RTI web stream.
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Notes for Editors
Financial terms were not disclosed.
For more information:
Petra Norris
Telephone (office hours)
+421 (0)52 78 71 999
info@rti.fm
Slovak Translation available from Petra Norris
About RTI
· Radio Tatras International (RTI) was launched on 09 April 2005.
· RTI is Informative and Entertainment based music radio.
· Musical orientation - the best of the old and new from around Europe
Time Lines
· November 2003, 94,2 granted by the Council for broadcasting and retransmission of Slovakia
· January 2005 the U.K. regulator Ofcom granted RTI a satellite transmission license
· April 2005 RTI started broadcasting
· September 2005 RTI began broadcasting on 94,8 FM in Košice – Slovakia
· June 2006 RTI began broadcasting on Sky Digital 0195
Place of broadcasting
· Studios in London and Poprad.
Coverage
· 92,4 and 94,8 in Slovakia
· Europe and North Africa via Eurobird
· Sky Digital channel 0195
Online information at www.rti.fm
About Skillstrain
· 5.5m students successfully trained across 11 European countries
· A wide range of courses from beginner to IT professional
· No formal experience or qualifications are required to join the training
· Students study at their own pace, in their own home with full tutor support
· Flexible training to work around an already busy work or family schedule
· Unique Blended Learning Programmes that combine Book-based learning with Multimedia Interactivity, CBT, DVD, Online Learning, Interactive Live Labs and Liver Internet Training
· Hands On Practical Training sessions to reinforce the theory
· Career assistance and guidance on course completion to help you find your dream job
· You could be fully qualified and in your dream job in less than 9 months
· 94% first time pass rate
· Help every step of the way to exam success
All you have to do to get on, is get on.
Get on in life - get on the Skillstrain
