Global OEM forward model programmes, forecasts to 2016
: This new report "Global OEM forward
model programmes, forecasts to 2016" on the
forward model programmes of the world's OEMs shows increasing model
globalisation. The report Global OEM forward model programmes, forecasts
to 2016, which analyses forward model programmes as
far out as 2016 for 61 brands from 17 OEMs, highlights many interesting trends.
Many European OEMs for instance will retain old models with lower prices for
developing markets once replacements arrive - the Skoda Octavia will become the
Octavia Tour, the Punto the Punto Classic and the Clio the Clio Campus.
Beyond this, the report "Global OEM forward model programmes,
forecasts to 2016" also shows vehicles made
and sold in very different markets, such as a Korean-made SUV that will be sold
by Renault in Europe, and a Chinese-made Citroen also to be sold in Europe.
The issues of vehicle branding and positioning are increasingly prevalent:
Nissan Europe is abandoning the upper medium segment by not replacing the
Primera, and GM is increasingly merging future Opel and Saturn products whilst
Ford are set to abandon the MPV sector in North America. Acura are starting
their global crusade, and on a technical level, the report shows BMW will return
to turbocharging (of petrol engines) after a long absence, whilst Honda move
towards diesels for North America
About the Author of report "Global OEM forward model
programmes, forecasts to 2016" :
Glenn Brooks is a specialist automotive writer and analyst. After editing the
global e-newswire of UK-based JATO Dynamics, JATONews, in the late 1990s, he
took up the position of managing editor in California for Santa Clara-based
Autoweb.com. His experience there saw him immersed in the North American retail
vehicle market before returning to the UK and spending five years editing and
writing for Formula 1 and in-house OEM magazines. Drawing on his contacts and
passion for the automotive industry, he now devotes himself exclusively to
automotive industry analysis and writing, and he is a leading expert on future
model programmes.
