San Jose, Calif., Sept 19, 2006 – Gary Gentile from the Associate Press (AP) wrote a story on the market's reaction to HD DVD players, the competing formats, and its reluctance to embrace the new technology. The article included a quote and an action photo of Brian Solis, principal of FutureWorks PR.
According to Gary Gentile, “High-definition DVDs are supposed to provide sharp, wide-screen images to fill the more than 30 million HD television sets that have been sold. They are also meant to replace standard definition DVDs, providing studios with a new source of profits. But after much anticipation, the two competing formats have debuted to a big yawn.”
The article continued, “Brian Solis previews the movie "Wall Street" on his home entertainment system in Redwood City, Calif., on Thursday, Sept. 14, 2006. Solis' Oppo Digital DVD player converts the video from standard DVDs to something close to high-definition quality. Solis was scared off by both the cost of players for high-def DVDs and the possibility of betting on the wrong of two competing formats."
Brian Solis also wrote a summary at PR 2.0 further discussing the market’s apprehension toward adopting HD DVD technology.
(c) Copyright 2006 Associated Press. All right reserved. This material may not be published, broadcast, rewritten, or redistributed.
Links:
AP Article on Excite: http://apnews.excite.com/
AP Image: http://www.flickr.com/
FutureWorks PR Agency: http://www.future-
Brian Solis blog post: http://briansolis.blogspot.com/
PR 2.0 Blog: http://www.PR2point0.com or http://briansolis.blogspot.com
Tags:
high definition
hd
blue-ray
hddvd
dvd
oppo
oppo digital
upconvert
upconverting
briansolis
brian solis
FutureWorks
About FutureWorks, Inc.
With offices in Silicon Valley and Orange County, award-winning FutureWorks PR partners with market leaders and emerging companies to increase their visibility and customer-pull, cultivate existing markets and create new opportunities that are necessary to expand business. The company's specialty lies in its ability to understand technology and to deliver real-world solutions to target audiences. Unlike traditional PR, FutureWorks has become an information aggregator, providing meaningful content to media, analysts and market influencers. FutureWorks can be reached at 408-428-0895 or on the Web at www.future-works.com.
# # #
Contact
Lisa Christopher
lisa@future-
408-428-0895 Ext. 106
