New York, NY - Aiming to fill a gaping void in the U.S. Hispanic consumer media market, the Spanish-language magazine Médico de Familia will offer health content focusing on specific Hispanic health concerns. In a joint venture, the non-profit Interamerican College of Physicians and Surgeons (ICPS) and New York City-based publishers Parlante Inc. are readying the national Spanish-language health magazine for a January, 2007 launch.
As its title implies, Médico de Familia’s articles are written by ICPS-member doctors whose everyday experiences give them insight into the needs and concerns of the Hispanic patient. The 2007 editorial calendar, rich in themes that address the unique health profile of the Hispanic demographic, will ensure compelling content for the consumer. The magazine’s distribution channel—Latino doctors’ waiting rooms—will stimulate readers to consider their own health needs as well as those of their loved ones.
An initial qualified monthly circulation of 60,000 will be distributed at over 20,000 medical clinics located in all the major Hispanic DMA’s. Health, Pharmaceutical, Lifestyle and other likeminded products and services will finally have a powerful print medium to deliver their advertising, marketing and branding strategies to this dynamic community.
About Interamerican College of Physicians and Surgeons
The Interamerican College of Physicians and Surgeons (ICPS) was founded in 1979 to promote cooperation among U.S. Hispanic physicians and to advance their professional and educational needs. Today, the ICPS is the largest association of Hispanic physicians in the nation, reaching the vast majority of the Hispanic medical community in the United States and Puerto Rico—over 39,000 physicians—and a growing number of health professionals in Mexico, the Caribbean, Central and South America, and Spain through its publications, conferences and links to Hispanic medical societies.
About Parlante
Since its inception in 2002, New York City-based Parlante has helped national and local companies tailor their marketing messages to the Hispanic community; its principals, Neil Porter and Johnny Cobos, are veterans in developing Spanish-language advertising and custom-publishing solutions.
CONTACT: Edward Balderas/Associate Publisher at 312-316-0489 or edward@medicodefamilia.org
