The container port business has expanded by over 10.1 per cent per annum since 1990. Fuelled by the globalisation of the world economy this process will continue. Even cautious forecasts indicate that port demand will at least double to 2015 with between 550-630m TEUs handled in the world’s ports at that time.
This process places great strains not simply on the provision of new and better container terminals, but also underlines the importance of maximised returns on these massive investments.
Marketing of Container Terminals has the following specific benefits :
It provides commercial policy benchmarks for container ports and terminals
It includes new ideas for pricing terminal services
New concepts for dedicated services aimed at keeping customers on board are detailed
A framework for effective terminal promotion is provided
Successful and effective strategies for the future are detailed
Provides an understanding for competitor evaluation
It is a guide for privatising ports in setting up a commercial policy
Marketing of Container Terminals condenses this experience and provides an essential guide to all those currently running, expanding or planning to develop new container terminals.
Marketing of Container Terminals draws together an overview of the major trends shaping the container terminal sector with a guide to the maximisation of returns.
Key specialists in the fields of container trade development and terminal marketing have prepared the study. It is designed as a handbook for those developing and marketing container terminals in an increasingly competitive environment.
