The European Ferry Industry - A Business in Transition
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The European Ferry Industry: A Business in Transition
Briefing Report looks to analyse and appraise its position, direction and
challenges that face this market.
Arriving at the perfect time, the industry, already
diversified into multifarious guises, is undergoing a metamorphosis - this
publication seeks to provide more than an overview. It will provide an analysis
of its past and current position as well as the threats and opportunities it
faces for the future.
The saviour :
The freight industry, partially aided by consumers, has been
the salvation of the industry and will continue to grow for the foreseeable
future regardless of effort. It has also been the biggest motivating factor when
it comes to ferry operator perseverance. Rates have slipped and a number of
routes have outmoded tonnage, but on the positive side an enlarged Europe and
insatiable consumer demand should keep this ball rolling into the future.
The future :
According to European ferry operators should be focusing on a
three-pronged strategy for the future. It is important to: firstly, convince
passengers and hauliers that the service offered is value for money; secondly,
harness costs; thirdly, improve on the service levels.
The European ferry industry is potentially capable and
largely necessary but cannot rely on freight. Crucially, in order to survive and
rekindle the passenger's perception much needs to be done in a process that
should involve a good measure of business self-analysis.
The question that poses is how bad do things have to get
before someone grasps the nettle and does what many are thinking about?
Complementing long-standing, comprehensive annual reviews and
reports covering key maritime sectors and service areas these NEW Briefing
Reports do more than keep you up-to-date with what's happening in your industry;
they provide concise maritime intelligence. Ideal for any organisation involved
in maritime business activities, Briefing Reports deliver the latest, specialist
information at your fingertips.
