Leading UK based list, data and direct marketing consultancy RSA Direct has announced it had been awarded the contract to market Advertising Age’s international subscriber files to be marketed as the list; Advertising Age Magazine (International)
Ad Age, published by Crain Communications is the world’s leading source of news and information on advertising, marketing and media and is ready by senior executives within advertising agencies, client marketers and media owners who truly want to understand the business of advertising. Owing to the senior profile of the readers the total file size is 2,491 international paid subscribers, each paying between $149 and $419 for their annual subscription dependent on if they take a hard copy or digital edition and their location.
Richard Gibson, Commercial Director of RSA Direct said,
“The Ad Age brand is incredibly strong, the international list is an ideal prospect list for this wishing to reach senior executives at the cutting edge of the advertising business whether they are advertisers, media owners or senior agency personnel. Additionally the list will be suitable for any international publisher wanting to target senior decision makers. “
A spokesperson for Ad Age said,
” We have appointed RSA Direct because of their comprehensive understanding of international direct marketing markets as well as their excellent reputation.”
