A new start up company Blu Future, launches it’s new product line of Bluetooth Proximity Marketing Systems this week. Blu Future’s products have only just hit the UK soil, after being used all over the world, with the slogan ‘TURN VISITORS INTO CUSTOMERS’.
Bluetooth Proximity Marketing is sending information straight to any Bluetooth enabled device within proximity of the Blu Future system. The products can be used in many ways from transport, pedestrians (actually wearing the product), Billboards to Stadiums, sending out anything from a text message to a fully interactive application (Much like a website).
Unlike other Bluetooth Proximity Marketing Systems, Blu Future has a lot more to offer from surfing the internet for free, if within a 300m/1000 foot proximity of the system, you can send information back to the system and fully interact.
Richard T Thorpe, Managing Director of Blu Future is very excited about the time a head “ we realise there is going to be a high demand for the products, and we look forward to working with all that see the potential of Bluetooth” he said.
It’s easy to see why advertisers and marketers are interested. Most of the new phones sold in the UK include Bluetooth, not to mention Laptops and PDA’s etc. After the initial investment in Blu Future’s hardware and software, it’s relatively inexpensive proposition compared with other media’s and it’s got the ‘wow’ factor.
“10 million Bluetooth products now being shipped every week”
July, 2006, The Economist.
