In the existing scenario, the nature of the Indian Retail Industry is highly fragmented and dominated by the traditional family-owned stores. Rapidly changing lifestyles are however making supermarkets and hypermarkets an emerging necessity.
With government policies opting for ‘diluting’
Opportunities in Organized Retailing are especially high with respect to the food retail sector. Currently a number of supermarket brands have made headway in the food-retailing sector, namely the Nilgiris, Food world, Apna Bazaar, Sabka Bazaar and Big Bazaar. With the rising per capita income, convenience has become a higher priority for the customers. A growing number of these dual–income families prefer to pay the premium for ease.
Standalone supermarket stores have been able to garner a large part of share of revenue in the Organized Indian Retail Sector. Sales Figures for these supermarket styled stores in Delhi, Lucknow and Chennai have been as high as 50% of the total FMCG sales generated by supermarkets. The success of Standalone stores is based on their geographical placement and visibility. They reach out to a large proportion of the population and cater to customer convenience and satisfaction with services like telephone ordering and home delivery.
However supermarkets are increasingly gearing up to capture the customer attention with a range of addendum, especially imported products. So it’s possible to find cheese made in Switzerland or biscuits made in Thailand or even fruits and vegetables, say apples grown in New Zealand.
RNCOS’ report titled “India Retail Sector Analysis (2006-2007)” discusses the opportunities and challenges in the Indian retail Industry for the emerging supermarkets.
This report will proof to a worthwhile read for business analysts, probable investors consultants and others, closely following the developments in the Indian Retail Sector.
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